The extremely short origin story
Why Does Jays for Jeans Exist?
Jays for Jeans started with a sign in Surrey Quays and a question: what should happen when someone actually visits jaysforjeans.co.uk?
We made a game instead
The sensible answer would probably have been a normal website.
Instead, there is now an original browser game where you catch Jays in jeans. It is built for quick mobile play, needs no account and offers an optional local Surrey Quays leaderboard for anyone willing to attach a nickname to their trouser-catching ability.
The levels become increasingly ridiculous. That is essentially the story.
Why Surrey Quays?
The physical sign that inspired and points people towards this site is in Surrey Quays, London. Jays for Jeans is independent and is not associated with, endorsed by or operated by any nearby business.
What happens next?
Mostly, we want to know how many levels somebody can actually survive.